Webinar Series and Live Broadcasts on TikTok LIVE

In its first iteration in 2021, Maju Bareng TikTok was conducted in an online format amidst the pandemic. This program was initiated as a commitment by TikTok to support Indonesia's National Movement for Proudly Made in Indonesia, endorsed by the government of the Republic of Indonesia.

Maju Bareng TikTok 1.0 consisted of a series of trainings in the form of webinars and live broadcasts for Small and Medium Enterprises (SMEs) as well as Small and Medium Industries (SMIs) in Indonesia, supported by the government through the Ministry of Cooperatives and SMEs and the Ministry of Industry. Several partners, such as Telkomsel, BCA, Pertamina, GoFood, BliBli, Moka, Foodizz, Micro Mentor, and SMESCO, also supported and provided valuable content for SMEs and SMIs.

The training topics covered a variety of areas, including fundamentals of digital marketing, creative content creation, and features available on the TikTok for Business platform to reach consumers and increase sales.

Overall, 20 webinar classes and 6 TikTok LIVE sessions were successfully conducted, attracting 55,000 views from Sumatra to Papua. More than five thousand participants engaged with the training curriculum and provided highly positive feedback regarding the program's usefulness.