Business Class for MSMEs

The UMKM Business Class by Maju Bareng TikTok is designed to help SMEs go digital and expand their market reach through the TikTok platform. This program is supported by the government, including the Ministry of Tourism and Creative Economy and the Ministry of State-Owned Enterprises, as well as several business partners and SME communities.

Held regularly every quarter since late 2022, this program is an evolution from the previous fully online Maju Bareng TikTok training format. The UMKM Business Class is a two-day in-person seminar involving 600 selected participants. Participants receive education on TikTok's digital marketing products and tools, including TikTok Ads Manager, sales features on ShopTokopedia such as LIVE Shopping and affiliate programs, as well as tips on video editing using the CapCut app. Participants also observe live demos and practices and have the opportunity to gain insights through discussions with successful sellers and creators.

Through interactive discussions and workshops, UMKM participants learn about content creation and platform utilization to grow their businesses on TikTok, from creating engaging short videos and utilizing storytelling and emotional connections to build brand awareness, drive sales, and foster customer loyalty.

With the Maju Bareng TikTok program, SMEs are expected to maximize their business potential on TikTok to enhance competitiveness and achieve success. TikTok remains committed to being a reliable partner in the digitalization journey of SMEs in Indonesia.